There's something undeniably magical about the resurgence of film photography. Whether you're a seasoned photographer who never quite let go of analog or someone who's just unearthed a vintage camera on Etsy, the #filmisnotdead movement is alive and kicking. Those rolls of 35mm and 120 medium-format film aren't just tools — they're invitations to slow down, embrace the unexpected, and rediscover the joy of creating images with character and soul.
Regarding film stocks, two names consistently rise above the rest: Kodak and Fujifilm. These industry titans have been the backbone of countless memories, professional shoots, and artistic experiments for decades. Kodak, with its rich history dating back to the late 1800s, is famed for iconic films like Portra and Ektar — beloved for their warm tones and exceptional contrast for portraits. On the flip side, Fujifilm, hailing from Japan since the 1930s, offers gems like Fujicolor 200 and Velvia, celebrated for their more muted colors and sharpness that offer an editorial vibe.
But with both brands offering such tantalizing options, how do you choose the right one for your next photographic adventure? Let's dive into what sets Kodak and Fujifilm apart. We'll explore their unique qualities, histories, and the kinds of scenes where each truly shines. By the end, you'll have a clearer know-how of which film stock aligns with your creative vision, helping you make an informed choice without wasting time or money.