If you're a photographer, filmmaker, or content creator, and you're not making short-form videos on platforms like IG Reels, TikTok, or YouTube shorts — you're missing out. The reach of these platforms is simply mind-blowing. Personally, by creating and sharing content on TikTok and IG Reels, I managed to grow my audience by 30,000 in less than a year. I also network with big-name creators and partner with some fantastic brands that I love, like Fujifilm, Moment, and Adobe, to name a few.
If you're not sure how to get started, don't worry! Short-form video content creation doesn't have to be a massive transition in your workflow. You can share your creative process, show your audience what you do, or teach them the skills they need to be successful. As long as your content is educational, entertaining, and relatable, it has the potential to do well, no matter the production value. Whether you have an entire mirrorless video rig or just your phone and a good mic, you can create fantastic content.
So, if you're an aspiring TikTok star, content creator, or filmmaker/photographer looking to get into short-form video, here's a list of my favorite tools to help get you started.